Digital Product Design for Picker, an innovative online store, that celebrates the essence of local communities by connecting consumers with nearby producers of proximity and seasonal products. Our challenge was to craft a brand identity and design a digital platform that encapsulates the spirit of sustainability, community support, and fresh, seasonal offerings.

Picker's audience is united by their shared values of sustainability, community support, and a preference for fresh, seasonal, and locally sourced products. Understanding these diverse segments allows Picker to tailor its offerings, marketing strategies, and user experience to meet the specific needs and motivations of each group, ensuring a personalized and engaging shopping experience for every customer.

Service map

The service map for Picker outlines a streamlined customer journey, beginning with user onboarding and product exploration, followed by a seamless purchase process and order fulfillment, whether through delivery or pickup. Post-purchase engagement includes feedback collection and robust customer support, ensuring a positive experience.

Community interaction is encouraged, allowing producers and users to engage, share content, and participate in seasonal events. By mapping these stages and touchpoints, Picker creates an efficient and user-friendly platform. 

Creating a visual system

Picker's visual system is rooted in nature, utilizing earthy tones, vibrant accents, and clean typography for a fresh and inviting feel. High-quality imagery of local produce and custom icons enhance the user experience, ensuring intuitive navigation.